Creative marketing shaped by culture, commercial clarity and visual thinking.
Based in London, with experience across campaigns, social media management, creative content and events in financial services, FMCG, real estate and hospitality.
London, UKApr 2024 - Present
I plan and deliver integrated campaigns across social, email, video, editorial content and live events, combining creative production with CRM and performance analysis. During this period, annual lead volume grew from 47 to 221, while the brand's social following increased by 82.7%.
Shanghai, ChinaJun 2021 - Jun 2022
I developed campaign concepts, scripts, manifestos and social content for brands including Coca-Cola, Nestlé, Fanta, Buick and Tencent Games, while supporting pitches through research, strategic thinking and data visualisation.
Jiangxi, ChinaJan 2021 - Mar 2021
I tracked social performance and audience response to inform content formats and publishing schedules, contributing to a 25% month-on-month increase in organic traffic.
London, UKSep 2022 - Sep 2023
High merit
Jiangxi, ChinaSep 2018 - Jun 2022
GPA 88.2 / 100
Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Canva, CapCut
SEO / SEM, email marketing, WordPress, Mailchimp
Power BI, SQL, Google Analytics 4
Microsoft Word, PowerPoint, Excel
Fluent in English and Mandarin
Curiosity, creativity, collaboration.From thinking it through to making it happen.
With experience across financial services and global creative agencies, I combine copywriting, content strategy, campaign analysis and hands-on production to make complex ideas clear and memorable.
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