Marketing Strategy

iSAM Securities

A marketing pitch focused on building greater consistency across LinkedIn, digital content and event communications for an institutional trading brand.

Client: iSAM Securities
Year: 2026
Role: Marketing Strategy and Campaign Proposal

The insight

iSAM Securities had strong specialist expertise, but its marketing often appeared as individual pieces rather than part of a consistent brand narrative. Competitor analysis showed that stronger firms were building authority through recurring content formats, expert commentary, clearer data presentation and more distinctive visual identities.

The approach

I reviewed iSAM's LinkedIn, website, editorial content and event presence alongside key competitors, then translated the findings into practical recommendations across content, design and audience engagement. The proposal included a recurring LinkedIn series, a four-week content plan, visual and data visualisation concepts, and a video campaign framework designed to make specialist market content more engaging and recognisable.

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